professional experience


STRENGTHS
Powerful record of marketing, advertising and sales promotion excellence, creative writing (won too many ADDY awards to list), strategic marketing planning, sense of humor.


EXPERIENCE

Jess Farber Advertising
Coral Springs, FL
Advertising Agency
President: 5/08 – present

    Develop powerful advertising and marketing solutions for small to medium size businesses in virtually any industry. Create uncommonly creative and compelling concepts and materials utilizing both traditional and new media.

First Marketing
Pompano Beach, FL
Marketing Communications Company
Senior Copywriter/Brand Manager: 8/02 – 5/08

    Wrote award-winning promotional and editorial copy for a variety of national and regional cable/ telecommunications, healthcare, insurance, automotive and other companies. High degree of direct response and electronic media expertise.
    Accounts
  • Nextel, leading wireless phone company
  • Farmers Insurance, nationally recognized
    insurance company
  • Regent Cruise Line, upscale international travel/hospitality organization

Seta Corporation
Boca Raton, FL
World’s Largest Jewelry Catalog Co.
Copy Chief: 10/00 – 8/02

    Wrote copy and supervised copywriters for all catalogs, e-commerce Website, advertising, promotions, marketing and corporate materials, etc. Developed new concepts and strategies.

Learning Pays.com
Ft. Lauderdale, FL
Education Tech Company
Marketing Manager: 1/98 – 10/00

    Managed marketing department of dynamic, Web-based e-learning organization. Developed marketing, communications and advertising plans. Created branding strategies and produced wide range of marketing and sales support materials and advertising campaigns.

Southland Advertising South
Ft. Lauderdale, FL
$21MM Ad Agency
Director of Marketing/Creative Director: 9/93 - 1/98

    Wrote copy (won 12 ADDY awards ‘96-’98) and produced radio and TV spots. Developed new business. Developed marketing plans and proposals. Managed accounts.
    Accounts
  • Regency Homes, other real estate developers
  • Infiniti of Broward, World Ford, other auto dealers
  • Buning the Florist, largest statewide florist

Bernstein Rein Advertising
Kansas City, MO
$150MM Ad Agency
Account Supervisor
Ft. Lauderdale, FL office: 11/90 - 9/93

    Supervised account service team for Florida office of Kansas City based agency on marketing, store display and advertising for Blockbuster Entertainment Corporation.
    Accounts
  • Blockbuster Video, $60MM marketing budget, world's largest video store chain with over 2,000 stores nationwide
  • Huizenga Holdings, supervised special projects including Blockbuster Annual Report, Annual Shareholders Meeting and others






Earle Palmer Brown
Bethesda, MD
$310MM Ad Agency (formerly Forsyth & Connors)
Account Supervisor
Ft. Lauderdale, FL office: 6/88 - 11/90

    Supervised and managed account activities; developed marketing and advertising plans; planned, developed and produced new business. Budget management of over $5MM.
    Accounts
  • Baracuda International, leading automatic pool cleaner maker
  • International House Of Pancakes, 89 Florida restaurants
  • Stiles Corporation, large commercial real estate developer
  • Care Plus, national health care company
  • Motorola - Pager Division, largest manufacturer of pagers -
    EMBARC Division, wireless information services
  • Cleveland Clinic Florida, Cleveland Clinic Hospital and HealthPlan

Emerson Lane Fortuna
Boston, MA
$25MM Ad Agency
Senior Account Manager/Copywriter: 6/85 - 6/88

    Developed marketing and advertising strategies, research and positioning; budget management of $12MM; managed staff; wrote copy.
    Accounts
  • Thom McAn Shoes, national shoe retailer, over 1100 stores nationwide
  • Grossman's, chain of over 250 home improvement stores
  • BASF Audio & Video Tapes, world's largest tape manufacturer
  • Encore Computer, manufacturer of multi-processor computers
  • Commercial Union Insurance, international insurance company

Cosmopulos, Crowley & Daly
Boston, MA
$25MM Ad Agency
Senior Account Executive: 1/81 - 6/85

    Planned and managed advertising programs, all media; developed retail merchandising programs; developed strategies, market research and product positioning; managed staff.
    Accounts
  • Mercedes Benz Dealers Association of Boston
  • Waterville Valley, New Hampshire's largest ski resort
  • Maine Woods Shoes, national shoe manufacturer
  • The Christian Science Monitor and Church properties
  • Mass Mutual Insurance, 11th largest US insurance company
  • Dataproducts, international maker of computer printers
  • Aladdin Travel, 20-office travel agency

Filene's
Boston, MA
Department Store Chain
Publicity & Special Events Director: 4/75 - 1/81
Copywriter 7/74 - 4/75

    Directed publicity, public relations, special events and corporate advertising programs; directed copy for menswear division; wrote copy for all divisions. Won national award.

EDUCATION
Harvard University Extension School
Cambridge, MA 1986 - 1987
Marketing Courses

Curry College
Milton, MA 1974
Bachelor of Arts in Business
Administration, Marketing Major

contact information

Jess Farber
Jess Farber Advertising
1960 NW 108 Lane
Coral Springs, FL 33071
Phone
(954) 614 1854
Fax
(954) 755 4506
Email
jess@jfadv.com