What a great concept for the time: Instant sports scores on your pager … anytime, anyplace. We created and I wrote copy for national TV and radio spots, print ads, collateral materials, PR and anything else you and we could think of to launch this new Motorola product. Hall-of-fame football legend Franco Harris acted as our spokesperson and added immediate credibility to the campaign. Great work created tremendous initial interest and orders, however, as you may have guessed, the shelf life was very short lived. Thank you technology.