BASF videotape ad


My objective was to create a unique selling point for a videotape that was essentially the same as all others. I developed the concept of “The Secret is BASF Chrome,” which created a one-of-a-kind feature: Brilliance Forever. The benefit was that high quality sight and sound would last longer giving the viewer a more enjoyable experience “forever.” As successful as this was for many years, I assume BASF is no longer advertising videotapes.

large product photo

contact information

Jess Farber
Jess Farber Advertising
1960 NW 108 Lane
Coral Springs, FL 33071
Phone
(954) 614 1854
Fax
(954) 755 4506
Email
jess@jfadv.com